Computer Horizons

The technologies applied to Marketing

Like the Internet, Marketing has been linked to “company for the past years. It is the specific way to implement or carry out the terms of trade which is to identify, create, develop and serve the demand. It’s easy to think from the definition, that technology is vital in the Marketing. MackTeck Solutions can help you apply web design westchester to marketing.  The technology in recent years has transformed the supply to eligible consumers; products that years ago were only available to few consumers today are products that are used in every home. The pace at which innovations occur is transforming the market dramatically.

Among the normal processes of running a business, business processes, customer service and marketing through direct contact through the usual channels of sales, or established through a Contact Center (Call Center), are probably the most important to the success of any business. They are primarily responsible for the entry of revenue, customer loyalty and to a large extent on the differentiation of the competition.

In this block of processes can call them generically as “Marketing and Sales” and its improvement and optimization should be a priority for all businesses, especially those with fewer resources and SMEs.

However, SMEs in general are great to use marketing solutions. The main reasons for this are: poor training and lack of them, the excessive price of such solutions on the market and lack of time to plan and develop marketing efforts.

In recent years, the explosion of the Information Society, and improvements in communications has led to the development of applications and tools to evolve and get the most out of traditional business processes, thus facilitating, for example, a clear increase in productivity and a substantial improvement in the relationship and customer knowledge. However, the experience gained in recent years and the crisis in the technology sector in particular, have shown that the technology itself is not a solution for businesses, but its value is in facilitating the improvement and optimization of their processes business.

All technological solutions are deployed first in large companies, more investment capacity and resources, but once adjusted to the market and proven the benefits begin to be phased in SMEs.

The influence of the Internet

Undoubtedly, new technologies have been associated with a dramatic and drastic change in all companies. In recent years include the Internet as the revolutionary element, followed by mobile phones. In short time the Internet has become essential in any business, regardless of their size, and such was his influence, that most Spanish households use it constantly. Way to go yet, but already beginning to see cases of companies where traditional concepts disappear as a result of the Internet. One of the clearest consequences is the questioning of traditional approaches on the size.

Existing Internet companies operating in a global field operations, however, are considered small or medium by the traditional parameters of number of employees or number of investments in fixed assets.

Most of society takes a daily use of the computer, which takes place mainly use in the home and workplace. Therefore, we can deduce that much use has a job goal (all the time spent at work and dedicated part of the house, since many people prefer to work at home. With regard to Internet use, is smaller, especially in SMEs. Thus, several studies emphasize that organizations are improving their results using Internet by one or more of the following causes:

1. Total or partial ignorance of the significant opportunities offered by new technologies in general (and Internet in particular)

2. Little support from management.

3. Return on investment is unclear.

4. Underestimated the potential of the Internet to the company.

5. Lack of planning in the process of integrating Internet.

6. Lack of qualified personnel to this area.

7. No remodeling processes of the company for the correct alignment of business.

8. No one has as a priority.

9. Resistance to change.

10. Lack of methodology in the development of the project.

Thus, as can be seen there is still a long way to go though many of them have already taken the first step. SMEs have many possibilities on the Internet, with a different approach to multinationals, because their investments are necessarily much smaller, but have many opportunities ahead.

Importance of new technologies

Today, the so-called progress in information technology, covering computer hardware and software and telecommunications, are having a great effect. In fact, it says we’re in a new type of company called Information Society or Knowledge Society, which has replaced the two previous economic models, the agrarian society and industrial society.

In the model of agriculture, exploitation of the land was a way to generate wealth. In the industrial model, new technologies and new production systems, allowed the mass production of consumer products. However, the generation of wealth today has to do with other ways to proceed. Besides the importance of capital accumulation and production technology, what really becomes crucial is knowing what customers want, what competitors are doing, where and to whom you can buy and sell on better terms, what changes legislation may affect the company or sector, and so on.

In short, it is essential to have timely information to make the best decisions at the right time. In this situation, new information technologies are very relevant. Allow to obtain and process more information than manual means. So companies invest in them.

However, like any technology, it must be remembered that ICT is only one instrument (yes, very powerful and flexible) for the management of enterprises. It is therefore clear that new technologies are an essential and continuous development within any company. But the technologies are much more present in large firms than in small and medium enterprises (SMEs), this is mainly due to the size of the company and, therefore, the scope of it and its investment capability management, but little by little the difference is narrowing, as many SMEs are becoming aware that the use of ICT is a key issue for expansion and survival.

New technologies. Business Impact

Technological development, Internet, mobile communications, broadband, satellite, microwave, etc .- is producing significant changes in the economic and social structure, and in all social relations. Information has become the centerpiece sponsor of social, economic and cultural. The telecom boom has been a transformation of information technologies and communication, whose impact has affected all sectors of the economy and society.

The expansion of computer networks has made possible the globalization of trade and relations, to communicate to large groups of citizens living in areas widely separated geographically. National spaces have been overtaken by the information technologies that have no borders: political news, military, economic, especially financial, social, business, etc. are exchanged and transmitted each day worldwide, so that our life is conditioned at all times about what is happening thousands of miles away. Any political or economic event occurred in one country can have a significant impact on economic activity in other nations. Rising interest rates in the United States, for example, affects the cost of borrowing in Europe and consequently to the money supply of the citizens, and therefore, their degree of consumption and welfare.

The information has contributed to the events that occur worldwide, continental or national level are most close to us, and that the idea of “global village” McLuhan go becoming a reality. Our vision of the world is taking on a new above countries, communities and localities, as happens to the companies. This is a new social model, the “global society”, which borders disappear in favor of exchanges of ideas, messages, products, services, people …

Technological developments in recent decades:

The historical evolution of the Information Technology and Communications ICT), in his short career of less than 40 years, lives a parallel path to organizational trends that have been implemented in companies. The coincidence of this fact is due to a condition of reciprocity between organizational and technological changes that allow them. In this historical evolution, we can identify four stages that summarize the change in relation to the application of information technology.

The importance and influence of technology in a company are directly linked to the characteristics of the image, both will be different whether it be for a SME or a Large Company. Often in business there is no real debate as to whether it is good to have a large size, but intends to grow whenever possible. Size usually associated benefits, but this is not entirely true, since it is not always beneficial for companies to grow, because they could lose control and that always has a negative impact.